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Magnum Copywriting Project
Copywriting Class (2020)
In collaboration with Cindy Karina, Regina Carissa, and Jennisa Mayang.
In this class, we are assigned to pick a brand and do a complete copywriting project for it from end to end. We chose Magnum Ice Cream under Unilever Indonesia and created an analysis of its target market, an Instagram content marketing, a relationship marketing (birthday email), a brand awareness advertisement, a website microcopy analysis, a direct marketing advertisement, and new marketing strategies. Cindy and I also made a mock-up for Magnum Mini new packaging.
Cornerstone Careers' Instagram Content
Cornerstone Careers (2021)
In collaboration with Dwi Novita.
The Pianist Screenplay
Screenwriting Class (2020)
The pianist is a 30-mins psychological thriller fiIm that I wrote as my final project in Screenwriting Class. The story follows Indi, a talented young pianist who dreams of killing her father to achieve her own dreams. Here is an excerpt of the script.
Samskara Play Script
Playwriting Class (2020)
Samskara is a 30-mins play in the genre of family drama. It tells the story of Alan, a young medical student who has to give up his dream to be a doctor, and works in his family's cigarette company instead to save his younger sister's life.
Here is an excerpt of the script.
Call Me Bathsheba Novella
Thesis Project (2021)
Call Me Bathsheba is a 50-pages novella I wrote as my creative thesis project for my Bachelor degree. It tells the story of Ruby Chow, the illegitimate daughter of a rich Hong Kong man and a prostitute. After his father's death, Ruby was kicked out of the house and embarked on a journey in 3 countries to work as a call-girl and search for her long-lost mother.
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Here is an excerpt of the novella
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#EverythingIsAPieceOfCake Blue Band Marketing & Branding Campaign
Competition Project for Prasetya Mulya's Branding Competition (2021)
In collaboration with Cindy Karina & Charaqua Vania.
#EverythingIsAPieceOfCake is a 30-days social media campaign for promoting Blue Band Cake & Cookies during Ramadhan. We did a thorough market analysis, chose & created a buyer persona, and initiated Takjil Dessert Box Challenge Competition plus other online activation programs based on the insights we got. The output is in the form of a campaign proposal altogether with the budget planning, timeline, and visualization. I designed most of the visualization using Adobe Photoshop.
*The Takjil Dessert Box Recipe was actually posted by Blue Band on their Instagram after the competition. Click here to see.
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Inner Child: Mengenal Luka Masa Lalu
Informative Post for Kolom Remaja's Instagram during my Internship (2021)
Illustration by Avrodhita Nebula
Most of us at least has one traumatic childhood experience we are still not over with. That experience could affect the way we think and act as an adult. We could never achieve complete maturity as long as there is still that inner child living inside us. Thus, I decided to write this informative post in the hope that many youth out there, especially Kolom Remaja's audience, would be more aware of this issue.
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#TravelokaFromHome
Public Relations Class (2020)
In collaboration with Stephanie, Elisha, Jennisa, and Theresia.
#TravelokaFromHome is a 30-days social media campaign (online activation) with the goal of making people missing holiday and thus want to travel again after the COVID-19 lock-down is over. The program challenges people to try Traveloka App's new Augmented Reality (AR) feature, and post a screen-record of them using the AR in the destination they most want to visit (+ the reasons why) on Instagram. Three winners will get free holiday package that can be redeemed after PSBB 2020.
The output of this project is in the form of a PR proposal with a detailed timeline, budgeting, and content planning (visualization & caption).
Spellbound Children Podcast: Clara, Celia, and the Big Changes
Writing for Children's Literature (2019)
In collaboration with Petra Little Theatre (2020)
Clara, Celia, and the Big Changes is a story I wrote for my Children's Literature Class that was adapted to be a podcast by Petra Little Theatre in their community service project, Spellbound.
The story itself is about changes. Changes happen all the time, and sometimes they can be scary even for adults. I believe the ability to build positive attitude towards changes is a key factor to achieve a fulfilled life and, thus needed to be learned since a very young age. I hope my story could help children to view changes with a more optimistic and hopeful mindset.